Masters of Disaster: The Ten Commandments of Damage Control #ad - Covering the ten commandments of damage control, and based on their work for clients like Bill Clinton, Goldman Sachs and Hollywood studios, the authors outline the strategies that can make real time news alerts, Twitter trend lines and viral videos work for you rather against you. But resist you must!in masters of disaster, christopher Lehane and Mark Fabiani, reveal the magic formula you need to take control when it's your turn to be sucked into the vortex of the modern spin cycle.
For those of us that aren't natural spin doctors, lie, it's hard to resist the impulse to cover your tracks, or act like nothing happened.
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Presentation Zen: Simple Ideas on Presentation Design and Delivery Voices That Matter #ad - Best-selling author and popular speaker garr reynolds is back in this newly revised edition of his classic, Presentation Zen, in which he showed readers there is a better way to reach the audience through simplicity and storytelling, best-selling book, and gave them the tools to confidently design and deliver successful presentations.
In this new edition, garr gives his readers new, fresh examples to draw inspiration from, with a whole new chapter for those who present on more technical and educational topics based on techniques used by many presenters who give high-level talks at TED and other powerhouse events.
Guide to Managerial Communication Guide to Series in Business CommunicationPearson #ad - Guide to Managerial Communication Guide to Series in Business Communication #ad - A brief, professional, reader-friendly guide to improving managerial communication. This is the ebook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. Guide to managerial communication is a clear, concise, practical text for cultivating effective written and oral communication in a managerial, business, government, or professional context.
Directed primarily toward undergraduate or graduate business or communications students, this text also provides practical content to current and aspiring industry professionals.
Damage Control Revised & Updated: The Essential Lessons of Crisis ManagementProspecta Press #ad - No one knows this better than eric Dezenhall and John Weber, politicians, who help companies, and celebrities get out of various kinds of trouble. And what they don’t. This new revised edition includes an additional chapter "Our Permanent Leakocracy" including information about WikiLeaks and what that notorious case means for business.
Bush, sammy sosa, coca-cola, lance armstrong, Martha Stewart, Jim McGreevey, and the Catholic Church have in common . In this brutally honest and eye-opening guide, politics, they take you behind the scenes of some of the biggest public relations successesand debaclesof modern business, and entertainment.
Damage Control Revised & Updated: The Essential Lessons of Crisis Management #ad - You’ll discover: why the 1982 tylenol cyanide-poisoning case is always cited as the best model for damage control, when in fact it has no relevance to the typical corporate crisis. Why audi never fully recovered from driver accusations of sudden acceleration”despite evidence that nothing was wrong with their cars.
What the crises faced by George W.
Media Relations Handbook for Government, Associations, Nonprofits, and Elected Officials, 2eTheCapitol.Net #ad - 6 online CommunicationCh. That one communication is the culmination of all that has been communicated by the entity until the "now" in time. The media relations Handbook is called "the big blue book" on Capitol Hill. Human communication is a constant, continuous, and dynamic phenomenon. 13 honest spin: ethics in public AffairsAppendicesGlossaryEpilogueIndexFor Complete Table of Contents, see MediaRelationsHandbook.
Com. 12 crisis communication in Public AffairsCh. 7 dealing With the PrincipalCh. Table of ContentsIntroductionForewordCh. 2 tools of the CraftCh. Media relations handbook for government, Nonprofits, by Bradford Fitch, and Elected Officials, Associations, 2e, Editor: Jack Holt.4 interacting with ReportersCh. 8 interview PreparationCh.
Media Relations Handbook for Government, Associations, Nonprofits, and Elected Officials, 2e #ad - Research continues into the changes in communication wrought by the Internet and public expectations that are experiencing mercurial change. As best practices are now being developed, the Media Relations Handbook 2e can give you guidance and ideas that will spark your innovation. 9 internal issues: experts, Numbers, Policy, Leaks, Lawyers, and LanguageCh.
10 how to interact with Congressional Campaign OperationsCh.
Crisis Communications: The Definitive Guide to Managing the MessageMcGraw-Hill Education #ad - The book reveals proven strategies for recognizing and averting damaging crisis communications issues before it’s too late. In this groundbreaking guide, Fink provides a complete toolkit for ensuring smooth communications and lasting business success through any crisis. Because in the pitched battle between perception and reality, perception always wins.
Crisis communications offers proactive and preventive methods for preempting potential crises. Skillfully managing the perception of the crisis determines the difference between a company’s life or death. When your company finds itself in the midst of a crisis, the ripple effects can disrupt lives and business for the foreseeable future if public opinion is not properly shaped and managed.
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Unfortunately, one of them is the inevitability of a crisis having a potentially major effect on your business and your reputation. In this way, he or she might be better prepared to deal with the disasters striking organizations at an ever-increasing rate. Praise for steven fink’s crisis management“every major executive in America ought to read at least one book on crisis management.
Creatures of Politics: Media, Message, and the American PresidencyIndiana University Press #ad - From the pandering "flip-flopper" to the self-reliant "Maverick, sartorial, gestural, " the authors demonstrate how these figures are fashioned out of the verbal, behavioral—as well as linguistic—matter that comprises political communication. It’s a common complaint that a presidential candidate's style matters more than substance and that the issues have been eclipsed by mass-media-fueled obsession with a candidate’s every slip, gaffe, and peccadillo.
. Lempert and silverstein examine some of the revelatory moments in debates, political ads, speeches, interviews, and talk shows to explain how these political creations come to have a life of their own. This book explores political communication in American presidential politics, focusing on what political insiders call "message.
Creatures of Politics: Media, Message, and the American Presidency #ad - Message, michael lempert and michael silverstein argue, is not simply an individual’s positions on the issues but the craft used to fashion the creature the public sees as the candidate.
Handbook of Political Communication Research Routledge Communication SeriesRoutledge #ad - It will also serve readers in public opinion, political psychology, and related areas. The handbook of political communication Research is a benchmark volume, defining the most important and significant thrusts of contemporary research and theory in political communication. As a comprehensive and thorough examination of the political communication discipline--the first in over two decades--this Handbook is a "must-have" resource for scholars and researchers in political communication, mass communication, and political science.
Reflecting the interdisciplinary nature of political communication scholarship, and marketing disciplines, political science, journalism, contributions represent research coming from communication, among others. Chapters are organized into sections covering: *the theoretical background, structure, political issues, and political institutions; *Public opinion and the audiences of political communication;*European and Asian perspectives on political communication; and*Trends in political communication study, ranging from classical rhetorical modes to political advertising and debates; *News media coverage of politics, including the Internet, history, and diversity of political communication; *Messages predominant in the study of political communication, and its role in changing the face of political communication.
Handbook of Political Communication Research Routledge Communication Series #ad - Editor lynda lee kaid brings together exemplary scholars to explore the current state of political communication research in each of its various facets. The handbook demonstrates the broad scope of the political communication discipline and emphasizes theoretical overviews and research synthesis, theory, with each chapter providing discussion of the major lines of research, and findings for the area of concern.
Microeconomics Pearson Series in EconomicsPearson #ad - From game theory and competitive strategy, to the roles of uncertainty and information, and the analysis of pricing by firms with market power, the text helps you understand what’s going on in the world of business. It also shows you how microeconomics can be used as a practical tool for decision-making and for designing and understanding public policy.
With microeconomics, you will be able to fully appreciate how a modern economy functions. . For intermediate Microeconomics courses. The 9th edition further illustrates microeconomics’ relevance and usefulness with new coverage and examples, and an improved exposition that is clear and accessible as well as lively and engaging.
Microeconomics Pearson Series in Economics #ad - Microeconomics and its role in decision making and public policy Microeconomics exposes readers to topics that play a central role in microeconomics.
So You've Been Publicly ShamedRiverhead Books #ad - We are defining the boundaries of normality by ruining the lives of those outside it. Justice has been democratized. But what are we doing with our voice? We are mercilessly finding people's faults. The silent majority are getting a voice. The shamed are people like us - people who, made a joke on social media that came out badly, say, or made a mistake at work.
Now a new york times bestseller and from the author of The Psychopath Test, a captivating and brilliant exploration of one of our world's most underappreciated forces: shame. It's about the terror, isn't it?' 'The terror of what?' I said. The terror of being found out. For the past three years, Jon Ronson has travelled the world meeting recipients of high-profile public shamings.
So You've Been Publicly Shamed #ad - Once their transgression is revealed, jeered at, collective outrage circles with the force of a hurricane and the next thing they know they're being torn apart by an angry mob, demonized, sometimes even fired from their job. A great renaissance of public shaming is sweeping our land. We are using shame as a form of social control.
Simultaneously powerful and hilarious in the way only jon ronson can be, So You've Been Publicly Shamed is a deeply honest book about modern life, full of eye-opening truths about the escalating war on human flaws - and the very scary part we all play in it.
Asking the Right Questions: A Guide to Critical ThinkingPearson #ad - . For courses in argument, linguistics, and composition — or in any course where critical thinking is key. Additionally, the updated practice passages and exercises, as well as an enhanced visual program, add to this book’s appeal in a variety of courses and disciplines. They demonstrate how to respond to alternative points of view and make the best personal choices about what information to accept or reject.
Neil browne and stuart keeley teach readers to think critically by exploring the components of arguments — the ¿¿issues, assumptions, manipulations, and language — ¿¿and showing how to spot fallacies, conclusions, evidence, reasons, and faulty reasoning. This is the ebook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book.
Asking the Right Questions: A Guide to Critical Thinking #ad - Authors M. The pearson print rental program provides students with affordable access to learning materials, so they come to class ready to succeed. This print textbook is available for students to rent for their classes. Asking the right questions: a guide to Critical Thinking bridges the gap between simply memorizing or blindly accepting information, and the greater challenge of critical analysis and synthesis.
Think critically, analyze objectively, and judge soundly when you know the right questions to ask. Now in its 12th edition, this current and concise book greatly extends the understanding of critical thinking to writing and speaking.