The dragonfly effect shows you how to tap social media and consumer psychological insights to achieve a single, concrete goal. Jossey-Bass. But no book addresses how to harness the incredible power of social media to make a difference. Proven strategies for harnessing the power of social media to drive social change Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business.
Social Media for School Leaders: A Comprehensive Guide to Getting the Most Out of Facebook, Twitter, and Other Essential Web ToolsJossey-Bass #ad - How to create an effective social media strategy for a school or districtSchool leaders may be familiar with social media in their own lives, but many still need help in effectively using social media in their professional practice. In this book, an expert in social media in education, Brian Dixon, offers detailed descriptions of the best online tools available today and provides step-by-step instructions for using them to move a school community from awareness to advocacy and from feedback to collaboration.
. Jossey-Bass. Offers school leaders everything they need to implement social media throughout their campus and their communities Contains expert advice for creating a sustainable social engagement strategy Features screenshots and examples from schools and individuals who are using social media to the best effectThis important resource can help savvy school leaders shift their leadership strategy from communicating to connecting.
Contagious: Why Things Catch OnSimon & Schuster #ad - Jossey-Bass. Learn how a luxury steakhouse found popularity through the lowly cheesesteak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the most boring products there is: a blender. He’s studied why new york times articles make the paper’s own Most E-mailed list, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children.
Contagious provides specific, advertisements, actionable techniques for helping information spread—for designing messages, and content that people will share. People don’t listen to advertisements, they listen to their peers. Jonah berger knows more about what makes information ‘go viral’ than anyone in the world.
Daniel gilbert, author of the bestseller Stumbling on HappinessWhat makes things popular? If you said advertising, think again. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? Wharton marketing professor Jonah Berger has spent the last decade answering these questions.
Contagious: Why Things Catch On #ad - The new york times bestseller that explains why certain products and ideas become popular. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. In contagious, berger reveals the secret science behind word-of-mouth and social transmission.
Moonshots in Education: Blended Learning in the ClassroomPacific Research Institute #ad - It gives several models and examples of schools that are already implementing digital learning and what the success rate has been. Contagious Why Things Catch on. Jossey-Bass. Moonshots in Education explores digital and online learning in the classroom.
Made to Stick: Why Some Ideas Take Hold and Others Come UnstuckArrow Books #ad - To alaska, Hawaii, U. S. Over 3, 000, 000 happy customers. Choose expedited shipping for superfast delivery 4-8 business days. Arrow. Protectorate, P. O. Jossey-Bass. Brand new, perfect Condition, allow 3-9 business days for standard shipping. Box, and apo/fpo addresses allow 6-20 business days for Standard shipping. 100% customer satisfaction guaranteed! Please feel free to contact us for any queries.
Made to Stick: Why Some Ideas Take Hold and Others Come Unstuck #ad - . No expedited shipping. Contagious Why Things Catch on.
The Third Wave: An Entrepreneur's Vision of the FutureSimon & Schuster #ad - The first wave saw aol and other companies lay the foundation for consumers to connect to the Internet. The #1 new york times and wall street journal bestseller from steve Case—the co-founder of AOL—presents “a compelling roadmap for the future…that can help us make sense of the technological changes reshaping our economy and the world.
Arrow. Part memoir, part manifesto, and part playbook for the future, the third wave explains the ways in which newly emerging technology companies will have to rethink their relationships with customers, with competitors, and with governments; and offers advice for how entrepreneurs can make winning business decisions and strategies—and how all of us can make sense of this ever-changing digital age.
The Third Wave: An Entrepreneur's Vision of the Future #ad - A fascinating read” sheryl Sandberg, Facebook COO and founder of LeanIn. Org. Steve case—a pioneer who made the internet part of everyday life—was on the leading edge of a revolution in 1985 when he co-founded AOL, the first Internet company to go public and the most successful business of the 1990s.
Back then case was an entrepreneur in an industry that hadn’t really been invented yet, but he had a sense how dramatically the Internet would transform business and society. The second wave saw companies like google and Facebook build on top of the Internet to create search and social networking capabilities, while apps like Snapchat and Instagram leveraged the smartphone revolution.
. Now, case argues, energy, we’re entering the third wave: a period in which entrepreneurs will vastly transform major “real world” sectors such as health, education, transportation, and food—and in the process change the way we live our daily lives.
Only Connect: The Way to Save Our SchoolsSarah Crichton Books #ad - Only connect is a call for not just parents but the entire nation to reconceive our relationship with public education. And the impact of that on all of us will be devastating. Not by any means. If matters don’t change soon, tens of millions of our sons and daughters will grow up unable to function—let alone compete—in a global economy.
If we’re to survive, we must place our schools at the center of our communities and partner with them to produce children with the full set of the tools they’ll need—personal, civic, and occupational as well as academic—to face the economic challenges that lie ahead. An inspiring new vision for america's public schools from one of the nation's top educators American fourth graders score twelfth in the world in math skills, after Latvia and Hungary.
Only Connect: The Way to Save Our Schools #ad - From parents who demand only the best from their children and their schools, through our teachers and administrators, all the way to Washington, D. C. Everyone has a role in restoring American education and America’s competitive edge. Contagious Why Things Catch on. Jossey-Bass. And by the time they’re fifteen years old, our students have slipped off the map—to twenty-fourth place internationally.
Originals: How Non-Conformists Move the WorldPenguin Books #ad - In originals he again addresses the challenge of improving the world, battle conformity, but now from the perspective of becoming original: choosing to champion novel ideas and values that go against the grain, and buck outdated traditions. How can we originate new ideas, sports, build a coalition of allies, and practices without risking it all? Using surprising studies and stories spanning business, Grant explores how to recognize a good idea, speak up without getting silenced, policies, politics, and entertainment, choose the right time to act, and manage fear and doubt; how parents and teachers can nurture originality in children; and how leaders can build cultures that welcome dissent.
Jossey-Bass. Arrow. Learn from an entrepreneur who pitches his start-ups by highlighting the reasons not to invest, a woman at Apple who challenged Steve Jobs from three levels below, an analyst who overturned the rule of secrecy at the CIA, a billionaire financial wizard who fires employees for failing to criticize him, and a TV executive who didn’t even work in comedy but saved Seinfeld from the cutting-room floor.
Originals: How Non-Conformists Move the World #ad - The payoff is a set of groundbreaking insights about rejecting conformity and improving the status quo. Simon schuster. It will not only change the way you see the world; it might just change the way you live your life. And it could very well inspire you to change your world. Sheryl sandberg, coo of facebook and author of lean in with Give and Take, Adam Grant not only introduced a landmark new paradigm for success but also established himself as one of his generation’s most compelling and provocative thought leaders.
Hidden Persuasion: 33 Psychological Influences Techniques in AdvertisingBIS Publishers #ad - The book is co-authored by leading figures in social infl uence and visual persuasion. It will open your eyes, we promise! Jossey-Bass. Penguin Books. Arrow. Simon schuster. All techniques are supported by rich visual references and additional information on the psychology of behavior change. It is designed as an accessible modern reference book for creating and understanding persuasive visual imagery.
The reader will gain deep insights into how visual means are constructed to influence behavior and decisionmaking on an unconscious level. This publication is not just an eye-opener for professionals and students in the communications and design field, but also for anybody who wants to understand how our behavior is influenced unconsciously by advertising, social campaigns and governmental messages.
Hidden Persuasion: 33 Psychological Influences Techniques in Advertising #ad - They are constantly attempting to persuade us to buy, learn and act. Some are more successful than others in influencing our behavior and choices. It explains the psychology behind 33 effective influence techniques in visual persuasion and how to apply them. Contagious Why Things Catch on. Visual messages are omnipresent in our daily life.
. The techniques range from influencing essentials to more obscure and insidious ones.
Disrupting Class, Expanded Edition: How Disruptive Innovation Will Change the Way the World LearnsMcGraw-Hill Education #ad - Mcgraw hill. The future is now. Class is in session. Arrow. Disrupting class will show you how to:• help more students succeed through customized learning • meet the demand for new technology, especially computers, Disrupting Class will make you rethink your understanding of intelligence, in student-centric classrooms• Use disruptive innovation to circumvent roadblocks that have stood in the way of reform• Compete in the global classroom―and help students get ahead in the global marketFilled with fresh and surprising ideas, outside-the-box strategies, and straight-A success stories, reevaluate your current school program, and reinvigorate your commitment to learning.
Jossey-Bass. Contagious Why Things Catch on. The book that’s changing the future of education“a brilliant teacher, Christensen brings clarity to a muddled and chaotic world of education. Jim collins, bestselling author of Good to Great“A terrific read; it must become a blueprint for educational transformation.
Disrupting Class, Expanded Edition: How Disruptive Innovation Will Change the Way the World Learns #ad - Joel klein, former chancellor of the new york City Department of EducationStudies in neuroscience reveal that the way we learn doesn’t always match up with the way we are taught. Simon schuster. Penguin Books. To stay competitive―academically, economically, and technologically―we need to apply the proven principles of disruptive innovation to our educational system.
Made to Stick: Why Some Ideas Survive and Others DieRandom House #ad - Mark twain once observed, “A lie can get halfway around the world before the truth can even get its boots on. His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Arrow. Culture, business. Jossey-Bass. Penguin Books. Meanwhile, teachers, politicians, people with important ideas—entrepreneurs, and journalists—struggle to make them “stick.
In made to stick, using the velcro theory of memory, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits.
Made to Stick: Why Some Ideas Survive and Others Die #ad - New york times bestseller • the instant classic about why some ideas thrive, why others die, and how to improve your idea’s chances—essential reading in the “fake news” era. It’s a fast-paced tour of success stories and failures: the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice.
Contagious Why Things Catch on. Simon schuster.