Digital Storytelling: Capturing Lives, Creating CommunityRoutledge #ad - Readers will also find new explorations of the global applications of digital storytelling in education and other fields, as well as additional information about copyright, ethics, and distribution. Using a "seven steps" approach, to seeing, Lambert helps storytellers identify the fundamentals of dynamic digital storytelling – from conceiving a story, assembling, and sharing it.
The book is filled with resources about past and present projects on the grassroots and institutional level, including new chapters specifically for students and a discussion of the latest tools and projects in mobile device-based media. This accessible guide’s meaningful examples and inviting tone makes this an essential for any student learning the steps toward digital storytelling.
Digital Storytelling: Capturing Lives, Creating Community #ad - In this revised and updated edition of the StoryCenter's popular guide to digital storytelling, StoryCenter founder Joe Lambert offers budding storytellers the skills and tools they need to craft compelling digital stories.
Storycraft: The Complete Guide to Writing Narrative Nonfiction Chicago Guides to Writing, Editing, and PublishingUniversity of Chicago Press #ad - Yet writers looking for guidance on reporting and writing true stories have had few places to turn for advice. Now in storycraft, a former managing editor of the Oregonian who guided several Pulitzer Prize–winning narratives to publication, Jack Hart, delivers what will certainly become the definitive guide to the methods and mechanics of crafting narrative nonfiction.
Hart covers what writers in this genre need to know, to drafting, and character, action, revising, from understanding story theory and structure, to mastering point of view and such basic elements as scene, and editing work for publication. With examples that draw from magazine essays, and radio programs, book-length nonfiction narratives, documentaries, Storycraft will be an indispensable resource for years to come.
Storycraft: The Complete Guide to Writing Narrative Nonfiction Chicago Guides to Writing, Editing, and Publishing #ad - From there, he expands the discussion to other well-known writers to show the broad range of texts, styles, genres, and media to which his advice applies. From the work of the new journalists in the 1960s, and a host of others, to the new yorker essays of John McPhee, Susan Orlean, to blockbuster book-length narratives such as Mary Roach’s Stiff or Erik Larson’s Devil in the White City, Atul Gawande, narrative nonfiction has come into its own.
Revealing the stories behind the stories, anecdotes, Hart brings readers into the process of developing nonfiction narratives by sharing tips, and recommendations he forged during his decades-long career in journalism.
Winning the Story Wars: Why Those Who Tell and Live the Best Stories Will Rule the FutureHarvard Business Review Press #ad - Today, most brand messages and mass appeals for causes are drowned out before they even reach us. You’ll discover how:• social media tools are driving a return to the oral tradition, meaning, the tea party, providing society with explanation, nike, and ritual• Memorable stories based on timeless themes build legions of eager evangelists• Marketers and audiences can work together to create deeper meaning and stronger partnerships in building a better world• Brands like Old Spice, in which stories that matter rise above the fray• Marketers have become today’s mythmakers, The Story of Stuff, and Occupy Wall Street created and sustained massive viral buzzWinning the Story Wars is a call to arms for business communicators to cast aside broken traditions and join a revolution to build the iconic brands of the future.
They are the struggle to be heard in a world of media noise and clamor. Trying to get your message heard? Build an iconic brand?Welcome to the battlefield. The story wars are all around us. After all, success in the story wars doesn’t come just from telling great stories, but from learning to live them. But a few consistently break through the din, using the only tool that has ever moved minds and changed behavior—great stories.
Winning the Story Wars: Why Those Who Tell and Live the Best Stories Will Rule the Future #ad - With insights from mythology, evolutionary biology, and psychology, advertising history, viral storyteller and advertising expert Jonah Sachs takes readers into a fascinating world of seemingly insurmountable challenges and enormous opportunity. It puts marketers in the role of heroes with a chance to transform not just their craft but the enterprises they represent.
The Storytelling Animal: How Stories Make Us HumanMariner Books #ad - We know we are master shapers of story. Even sporting events and criminal trials unfold as narratives. Did you know that the more absorbed you are in a story, the more it changes your behavior? That all children act out the same kinds of stories, whether they grow up in a slum or a suburb? That people who read more fiction are more empathetic?Of course, our story instinct has a darker side.
Most successful stories are moral—they teach us how to live, whether explicitly or implicitly, and bind us together around common values. Humans live in landscapes of make-believe. It’s easy to say that humans are “wired” for story, but why?In this delightful and original book, Jonathan Gottschall offers the first unified theory of storytelling.
He argues that stories help us navigate life’s complex social problems—just as flight simulators prepare pilots for difficult situations. The storytelling Animal finally reveals how stories shape us. Yet the world of story has long remained an undiscovered and unmapped country. We devour novels, films, and plays.
The Storytelling Animal: How Stories Make Us Human #ad - Storytelling has evolved, like other behaviors, to ensure our survival. Drawing on the latest research in neuroscience, psychology, and evolutionary biology, Gottschall tells us what it means to be a storytelling animal. National myths can also be terribly dangerous: Hitler’s ambitions were partly fueled by a story.
Interactive Narratives and Transmedia Storytelling: Creating Immersive Stories Across New Media PlatformsRoutledge #ad - Synthesizing ideas from a range of theorists and practitioners across visual, audio, and interactive media, Kelly McErlean offers a practical reference guide and toolkit to best practices, techniques, key historical and theoretical concepts, and terminology that media storytellers and creatives need to create compelling interactive and transmedia narratives.
Interactive narratives and Transmedia Storytelling provides media students and industry professionals with strategies for creating innovative new media projects across a variety of platforms. Mcerlean takes a broad lens, montage, virtual reality and augmented reality, exploring traditional narrative, the business of transmedia storytelling, audience interpretation, sound design, and much more.
Interactive Narratives and Transmedia Storytelling: Creating Immersive Stories Across New Media Platforms #ad - Written for both experienced media practitioners and those looking for a reference to help bolster their creative toolkit or learn how to better craft multiplatform stories, Interactive Narratives and Transmedia Storytelling serves as a guide to navigating this evolving world.
A Creator's Guide to Transmedia Storytelling: How to Captivate and Engage Audiences across Multiple PlatformsMcGraw-Hill Education #ad - Written by an award-winning transmedia creator and renowned games designer, Disney, this book shows you how to utilize the same marketing tools used by heavy-hitters such as HBO, Ford, and Sony Pictures—at a fraction of the cost. Through her guidance, the reader is able to understand the fundamentals of transmedia and the power it can have when used with a compelling and strong story.
David gale, executive vice president, MTV Cross Media “Transmedia storytelling is a bold and exciting new arena for creativity and innovation. This is how you tell your story, touch your audience, and take your game to the next level—through transmedia storytelling. If you work in marketing, entertaining, or advertising, transmedia storytelling is a must-have tool for pulling people into your world.
You’ll learn how to: choose the right platforms for your story decide whether to diy or outsource work find and keep a strong core production team Make your audience a character in your story Get the funding you need—and even make a profit Forge your own successful transmedia career With these proven media-ready strategies, must-see videos, you’ll learn how to generate must-read content, and must-visit websites that will only grow bigger as viewers respond, contribute, and spread the word.
A Creator's Guide to Transmedia Storytelling: How to Captivate and Engage Audiences across Multiple Platforms #ad - . C. The more you connect to your audience and the more you get them involved in the storytelling process, the more successful you will be. Highly recommended!” —jeff gomez, ceo, starlight Runner Entertainment “A no-nonsense guide for the fun-filled and strangely awesome world of transmedia storytelling.
The Anatomy of Story: 22 Steps to Becoming a Master StorytellerFarrar, Straus and Giroux #ad - As a result, writers will dig deep within and explore their own values and worldviews in order to create an effective story. The anatomy of story is his long-awaited first book, and it shares all of his secrets for writing a compelling script. Based on the lessons in his award-winning class, great Screenwriting, The Anatomy of Story draws on a broad range of philosophy and mythology, offering fresh techniques and insightful anecdotes alongside Truby's own unique approach for how to build an effective, multifaceted narrative.
Writers will come away with an extremely precise set of tools to work with—specific, useful techniques to make the audience care about their characters, and that make their characters grow in meaningful ways. John truby is one of the most respected and sought-after story consultants in the film industry, and his students have gone on to pen some of Hollywood's most successful films, including Sleepless in Seattle, Scream, and Shrek.
The Anatomy of Story: 22 Steps to Becoming a Master Storyteller #ad - Truby's method for constructing a story is at once insightful and practical, focusing on the hero's moral and emotional growth. They will construct a surprising plot that is unique to their particular concept, and they will learn how to express a moral vision that can genuinely move an audience. The foundations of story that truby lays out are so fundamental they are applicable—and essential—to all writers, from novelists and short-story writers to journalists, memoirists, and writers of narrative non-fiction.
Multimedia Storytelling for Digital Communicators in a Multiplatform WorldRoutledge #ad - Incorporating how-to’s on everything from website and social media optimization to screenwriting, photography, film, Multimedia Storytelling aims to be a resource for any student who needs to think and create visually, in fields across broadcast and digital journalism, advertising, and public relations.
. Award-winning journalist and multimedia professor seth Gitner provides students with the tools for successfully realizing this merger, editing video in post-production, from understanding conflict, characters, and plot development to conducting successful interviews, and even sourcing royalty-free music and sound effects.
Multimedia Storytelling for Digital Communicators in a Multiplatform World #ad - Multimedia storytelling for digital Communicators in a Multiplatform World is a unique guide for all students who need to master visual communication through multiple media and platforms. Every communication field now requires students to be fluent in visual storytelling skill sets, and as the present-day media adapt to a multiplatform world with ever-increasing delivery systems from desktops to cell phones, students specializing in different forms of communication are discovering the power of merging new multimedia technology with very old and deep-rooted storytelling concepts.
The book also includes a range of supplemental material, key terms, interviews with seasoned professionals, including wide-ranging skills exercises for each chapter, and review questions.
On Deadline: Managing Media RelationsWaveland Press, Inc. #ad - Its practical advice and how-to ideas draw on current case studies, most involving social media, and the authors’ extensive experience in the U. S. Called “virtually an encyclopedia of media relations” by one reviewer, global media relations, the Fifth Edition covers relationships with reporters, ethics, spokesperson training, establishing a media policy within the organization, crisis management, integrating media relations into marketing communications plans, news conferences and special events, measuring results and becoming a counselor to management.
It is no longer enough that they craft news releases, orchestrate interviews and build sustaining relationships with reporters. With a clear and fast-moving style, the Fifth Edition maintains its status as the foremost book on media relations in the corporate and nonprofit sectors. And around the world. It is a must-read for prospective and current media relations professionals dedicated to maximizing their organization’s results.
On Deadline: Managing Media Relations #ad - Media relations professionals must know how to stay ahead of the game to be effective in today’s complex world. Their multiple roles now include planner, communicator, crisis manager, counselor and strategist.
Resonant Games: Design Principles for Learning Games that Connect Hearts, Minds, and the Everyday The John D. and Catherine T. MacArthur Foundation Series on Digital Media and LearningThe MIT Press #ad - Resonant games describes twenty essential principles for designing games that offer this kind of deeper learning experience, presenting them in connection with five games or collections of games developed at MIT's educational game research lab, the Education Arcade. Each of the games—which range from vanished, but all spring from these fundamental assumptions: honor the whole learner, a series of casual mobile games for high school biology students—has a different story, an alternate reality game for middle schoolers promoting STEM careers, not an empty vessel awaiting a fill-up; honor the sociality of learning and play; honor a deep connection between the content and the game; and honor the learning context—most often the public school classroom, to Ubiquitous Bio, as a full human being, but also beyond the classroom.
Principles for designing educational games that integrate content and play and create learning experiences connecting to many areas of learners' lives. Too often educational videogames are narrowly focused on specific learning outcomes dictated by school curricula and fail to engage young learners. This book suggests another approach, offering a guide to designing games that integrates content and play and creates learning experiences that connect to many areas of learners' lives.
Resonant Games: Design Principles for Learning Games that Connect Hearts, Minds, and the Everyday The John D. and Catherine T. MacArthur Foundation Series on Digital Media and Learning #ad - These games are not gamified workbooks but are embedded in a long-form experience of exploration, discovery, and collaboration that takes into consideration the learning environment.